So you think you’re a strategist?
We are asked to look at the strategic position of Company A, within its defined industry in the UK.
We do some research and find, from the Annual Reports, the following data for turnover over the last 6 years:
We show these figures to the management of Company A. They respond:
These are excellent results. They show that:
1: We are in a growing industry
2: Our own sales are growing over each period
3: We have gone from half Company B's size, to overtaking them - our Relative Market Share, on a BCG matrix, has improved dramatically
4: We are now market leaders
5: So our position is a strong one.