What is happening?
Market
Competition
Growth patterns
Gearing to GDP
Growth drivers
Forecasts
Competition
Winners/losers
Consolidation/fragmentation
New entrants
M & A activity
Competition
Why is it happening?
Technological changes
Customer needs changes
Competition
Product
Product & Manufacturing
Service & marketing
Competition
Performance/price
Flexibility/ease of use
New combinations
Competition
Specifying & purchasing process
Purchasing priorities -
Buyer switching behaviour
Competitors’ products & services
Competition
Competitive differences
Competition
What underlies the competitive differences?
Costs
Competition
Overall levels
Activity structure & efficiencies
Cost allocations/ management accounting
Trends over time
Exchange rate effects
Service
Competition
Product features & value
Service levels & value:
Quality
Specification
Delivery
After-
What potential for change/pay off?
Pay-
Competition
Market share/price
Costs
Competition
Investment, resources
Organisation
Cost Savings
Timing
Competition
Action Plan
Durability of advantage vs. Competitive reactions
What are risks and rewards involved?
External events
Competition
Competitive events
Competition
Effects on profits, cash flow and timing
Company performance
Competition
What means to achieve change?
Organic development
Competition
Alliances & J.V.s
Competition
Expansion vs. greenfield location
M & A
Competition
Negotiation
Target selection Valuation
What effects on the company?
Shareholder value
Competition
Value to other stakeholders
Competition