So you think you’re a strategist?

We are asked to look at the strategic position of Company A, within its defined industry in the UK. We do some research and find, from the Annual Reports, the following data for turnover over the last 6 years:

We show these figures to the management of Company A. They respond:

These are excellent results. They show that:

1: We are in a growing industry
2: Our own sales are growing over each period
3: We have gone from half Company B's size, to overtaking them - our Relative Market Share, on a BCG matrix, has improved dramatically
4: We are now market leaders
5: So our position is a strong one.

2006 2009 2012
Company A 100 107 111
Company B 200 190 109
Company C 22 35 60
Company D&E 5 25 105
Industry total 327 355 385



The management of company A said,
"We are in a growing industry"
What do you think?
The management of company A said,
"Our own sales are growing over each period"
What do you think?
The management of company A said,
"We have gone from half Company B's size, to overtake them.
Our Relative Market Share, on a BCG matrix, has improved dramatically."

What do you think?
The management of company A said,
"We are now market leaders."
What do you think?
The management of company A said,
"So our position is a strong one."
What do you think?

Please answer all of the above questions.